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How eBay Is Driving Growth in the Refurbished Technology Market

09 October 2026

eBay connects sellers with buyers across international markets, providing businesses with access to a large global customer base. Through its refurbished programme, the company also supports businesses selling pre owned technology as demand for refurbished products continues to grow.

Featured in the ITC Malta 2026 Delegates Directory, Daniel Krüger, Heath Smaellie and Angie Warne from eBay share perspectives from Germany, the US and UK on how the refurbished market is developing. As the sector matures, clear grading, accurate product information and reliable customer support are becoming increasingly important to building buyer confidence.

Key Takeaways

  • Refurbished products are increasingly becoming a first choice rather than simply a lower cost alternative.
  • Clear grading standards and accurate product information help buyers understand exactly what they are purchasing.
  • International marketplaces allow sellers to match inventory with demand across different regions.
  • A consistent customer experience can encourage repeat purchasing and long term growth.
  • Strong buyer protections and after sales support can help increase confidence in refurbished products.

Industry Perspective

The refurbished technology market continues to develop as more consumers consider pre owned devices alongside new products. Value and sustainability remain important, but customers also expect clarity around product condition, what is included with their purchase and the support available afterwards.

eBay's experience across different international markets shows how those expectations are changing the way refurbished technology is sold. For traders and refurbishers, success increasingly depends on presenting products consistently, providing accurate information and delivering an experience that gives customers confidence to buy refurbished again.

Featured Quote

“Refurbished is not just a sustainability story, it is a significant commercial opportunity.”

Daniel Krüger, Senior Category Manager Refurbished, eBay Germany

“When inventory is presented with the right standards, clear grading and strong protections, refurbished becomes a real first choice option.”

Heath Smaellie, Senior Category Manager Refurbished, eBay US

“Customers want to know exactly what condition the product is in, what is included, and what protection they have after purchase.”

Angie Warne, Category Lead Refurbished, eBay UK

What Traders Can Learn

  • Use consistent grading processes that make product condition easy for buyers to understand.
  • Provide clear descriptions, inclusions and after sales support before and after purchase.
  • Use international marketplaces to match available inventory with demand across different regions.
  • Deliver a consistent buying experience that gives customers confidence to purchase refurbished again.

Read the Full Feature

Read the original eBay editorial from the ITC Malta 2026 Delegates Directory to learn more about the development of the global refurbished market and what sellers can do to support continued growth.

Read the full feature here.

Originally published in the ITC Malta Delegates Directory (June 2026).

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