Hisense Expands UK Retail Reach With John Lewis

Hisense has expanded its UK retail presence through a new partnership with John Lewis & Partners, bringing televisions, soundbars and major domestic appliances to the retailer’s online range.

Key takeaways

• Hisense televisions, soundbars and major domestic appliances are now available through John Lewis online.
• Televisions and soundbars are also being sold through John Lewis stores, supported by in-store displays and activations.
• The partnership includes 100-inch Hisense televisions, expanding John Lewis’s premium large-screen offering.

What this means for traders

The partnership gives Hisense greater exposure through a major UK retail channel across both home entertainment and appliances. For consumer electronics distributors and retailers, the move reflects continued competition for retail presence, particularly in premium televisions and large-screen formats. Wider availability through established retailers can also influence brand visibility, pricing and demand across the wider channel.

Read the full article on ERT